EYES WIDE OPEN - a series of five creative workshops - to reinspire businesses from the inside-out - June 2nd to 30th

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Eyes Wide Open

REINSPIRING BUSINESSES FROM THE INSIDE-OUT

By  Deep Simple

When: Five Tuesday evening workshops in June:  2nd, 9th, 16th, 23rd, 30th

Doors Open at 6.30pm for a 7.00pm start

Where: At the ARTS EDUCATIONAL SCHOOL, CHISWICK

CONE RIPMAN HOUSE,  14 BATH ROAD,   LONDON   W4 1LY    (See Map)

Most of us are far too close to our own story to see its real power.

By enabling you to take a step back, ‘Eyes Wide Open’ aims to let you see your business with new eyes... and so transform the impact of your communications.

Think of it as a single creative adventure, spread over five weeks, designed to reinspire your business from the inside-out.

How?

By painting a series of fresh, vivid and lasting mental pictures. Of what? Your Audience, your Brand, your Competition, your Deliverables and your overall Experience.

So who's it for... and what will it do for you?

If you're a business owner, you'll see how to bring new certainty and momentum to your business. If you're a creative service provider, you'll see how to bring new certainty and momentum to their business (...and strengthen your own creative process in the process!).

Eyes Wide Open does what it says on the tin... removing the most common blindspots relating to branding and communications.

Each week, you get to see a primary aspect of your business from a different perspective - be that your Audience in week one... your Brand in week two... (and so on).

Created and delivered by Jonathan Hughes of Deep Simple and Wordzup, the workshop is for two audiences: Business owners and Creative Service Providers. (In both cases,  a playful spirit and an open mind would be helpful.)

Specifically this workshop will be valuable to:

Business owners who would like to:

• transform the impact of their communications
• create new certainties about their business, their offering & their brand.
• get reinspired about their business  - and reinspire staff & clients
• demystify the creative process - and have powerful lasting 'ahas'
• use vivid mental pictures to turn complex strategies into compelling stories

Creative service providers who would like to:

• transform the impact of their creative process
• get under the skin of the client story more effectively 
• link and align creative and business strategies more easily 
• inspire clients to participate in the creative process
• deliver creative solutions that pay for themselves - and give clients lasting 'ahas'

In this context, there are two kinds of creative service providers:

• Those directly responsible for defining, unravelling and communicating the client's core story           (eg. advertising, branding, design & marketing agencies)
• Those who are normally dependent on the client already having that story in place                           (eg. website designers & developers, PR companies & video production companies)

PLEASE NOTE: Eyes Wide Open has been designed to give you a single creative adventure, spread over five weeks.

So priority is given to those attending all five workshops, and there is a strong cost incentive to do this. (£180.00 for five workshops. £48.00 for one).

Places are limited to maximise the impact of the workshop, and available on a first-come, first-serve basis.

To get the maximum value from this series of workshops, please communicate your interest in good time - so you can prepare for each workshop. (A very short questionnaire precedes each.)

You need bring nothing but a playful spirit and an open mind.

For  more information, email Jonathan here.